Felicia Pennant is an award-winning journalist, editor, and creative storyteller from London. All of her work focuses on fashion, football, lifestyle, and cultural commentary. She has a Fashion History and Theory degree from Central Saint Martins, an NCTJ Level 3 Diploma in Journalism (Industry Gold Standard), and a Cordel Level 3 Diploma in Management.
She founded trailblazing football and fashion platform SEASON zine in 2016 to counter the male, pale, and sometimes stale state of modern football culture that was named one of The UK’s Best Independent Football Magazines by Hypebeast in 2019.
Pennant has a Dazed Digital ‘Good Sports’ column and held Editor roles at MATCHES, Dazed Beauty, and ASOS Magazine while writing for ELLE UK, Vogue.co.uk, Grazia, i-D, The Telegraph and other titles.
Having interviewed the likes of Alexa Chung, Héctor Bellerín, and Christopher John Rogers and appeared in Chelsea FC, Nike, and Stance campaigns, she wrote the Nike x Martine Rose’s Nike Shox MR4 launch zine and was a Narrative Director on a Nike WC23 Jersey Culture campaign.
Pennant won the PPA New Talent 30 under 30 Award 2019 and was named on The Football Black List 2019.